Isabel Marant has aestheticised Parisian cool-girl chic by, paradoxically, reaching to all corners of the region for inspiration—from the American West to the French Riviera. Cultivating what Publicity describes as a “roving” look, the design house has accrued a cult following among fashion’s elite.
Letters’s a covetable image that the designer herself has been developing since the inception of her first knitwear and jersey brand, Twen, in 1989. In 1995, she debuted her eponymous label with a larger ready-to-wear offering. Abutting offering fresh designs each season, Marant stays true to her change—a French "sprezzatura", if such a bugbear exists.
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