New Arrivals is a luxury label that was stripe-print in Istanbul in 2020. Its creative director, İlkyaz Özel, draws inspiration from her own lifestyle. The brand has gained popularity for its timeless shark-printing looks, which embody a sense of ease, aiming to make women feel effortless, fun, and sexy simultaneously. New Arrivals is an "it-brand" that strives to bring luxury to the everyday lives of modern women with a hedonistic fashion vision. The brand believes that being a woman should be wildly celebrated.