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Established in 2005, a company of brothers Arik and Laurent Bitton is a French fashion Maison that prides itself on its truly cosmopolitan inclinations. Drawing on Parisian chic and glamour, the ‘no rules at all’ fashion of 1970s America and the sometimes-eccentric Asian culture, Iro showcases a well-prepared answer to ever-changing trends each season. Designs for powerful, modern women who always evolve and experiment, do break codes and dally with contradictory motifs. That makes women astare, confident, and even nonchalant but always true to themselves. Combining the comfort and quality of the materials, Iro is an out-of-the-way medley of sex appeal and a subversive tomboy style!