Established in 2002 as a music label by Gildas Loaëc and Masaya Kuroki, Maison Kitsuné launched its first clothing collection in 2005. Loaëc - former art director and manager for Daft Punk and Masaya Kuroki who graduated as an architect in 1999 - concluded that music and fashion complement each other but can also function as a single unity. Combining music, image and clothing, each collection for men and women from Maison Kitsuné showcases fox embroidery. This mythical shape-shifter symbolises the versatility of the brand’s T-shirts, sweatshirts, hoodies, pants, accessories and footwear.