Established in 2005, a company of brothers Arik and Laurent Bitton is a French fashion maison that prides itself on its truly cosmopolitan inclinations. Drawing on the Parisian chic and glamour, the 'no rules at all' fashion of 1970s America and the sometimes-eccentric Asian culture, Iro showcases each season a well-prepared answer to ever-changing trends. Designs for prm, modern women who always evolve and experiment, do break codes and dally with contradictory motifs. That always makes women cool, confident, even nonchalant but always true to themselves. Combining the comfort and quality of the materials, Iro is an out-of-the-way medley of sex appeal and a subversive tomboy style!