PAIN DE SUCRE is a French brand based in Marseille, created in 1985. The trendsetting label breathes boldness and talent into the heart of its collections and makes the swimsuit a fully-fledged fashion accessory for all women. Pioneering the way to consider beachwear fashion beyond its only central element - the swimsuit - Pain de Sucre has quickly overcome the well-established standards of the swimwear industry. Adorned with buckles, jewellery, stones, lacing, embroideries, the brand's styles seduce and create confidence and enthusiasm among its customers. A bodywear line has been added to the brand's portfolio in 2005, completing the swimwear offers. Iconic and exclusive, Pain de Sucre is a promise of escapism for all women.