The luxury sportswear brand was founded in 2011 by a cultural icon Don C. Renowned for numerous reinterpretations of retro NBA apparel, Don C was earlier Kanye West's manager, a DJ and G.O.O.D. Music's label manager. Rooted in history, Just Don reinvents sports classics by imbuing them with a generous pinch of luxe details. Blending sports with adidas, the promo world, music and art, Just Don offers inimitable designs through outstanding collaborations.