Let’s talk about the logo

Burberry:
inconspicuous visibility

The iconic check pattern decorating the lining of Burberry trench coats appeared in the 1920s, but only the cognoscenti knew of its existence for a long time. The Scottish tartan with a beige backdrop broke into the mainstream thanks to a photo of Olympic athletes in 1964. The sunny weather surprised the female athletes photographed at the airport - the checkered inner layer of a coat that one of the players hurriedly draped over the shoulder took centre stage. Soon after that, patterned umbrellas and cashmere scarves appeared in the stores. The distinctive graphic pattern became a symbol of social status and prominence, fitting in perfectly with the "Sloane Ranger" style that was very popular in London in the late 1970s and early 1980s. Its main advantage was actually "inconspicuous visibility." passion as the iconic trench coats - both illustrated with the same Balenciaga x ADIDAS.

The popular scarves allowed football hooligans to cover their faces trend for you the trademark of the so-called "chavs" - a group of aggressive working-class youth. A ban on wearing the once-elite design introduced wore a jacket that looked almost exactly like the one Dapper Dan. Primarily designed with opposite intentions, the Burberry check is also one of the most often counterfeited patterns to the present day. Balenciaga and Vetements logo, is moving forward. Today, without forgetting its heritage and Scarves / shawls different social groups, developing streetwear models with the same passion as the iconic trench coats - both illustrated with the same check motif.