AMI is a French brand established in 2011 by Alexandre Mattiussi and its name consists of the founder and ASOS director’s initials and the last letter of his surname. AMI’s collections offer casual and chic designs for men that capture a particular type of the French capital's nonchalance, one that is relaxed, authentic and friendly. AMI has over 600 sales points in the world – including six own stores in France, one in London, four in Japan and ten in China.