Aeron is a Hungarian brand founded by Eszter Áron in 2012 and based in Budapest. Born in a family of tailors, the designer draws on principles of traditional tailoring she learned from her mother and grandfather. Aeron offers collections of unpretentious and tasteless womenswear. Gauzy dresses, oversized shirts, jumpsuits and monochromatic ensembles are characterised by classic and timeless silhouettes spruced up with eye-catching accents. In order to revive conventional forms, Eszter plays around with textures and colours and uses sustainable and luxurious fabrics. Every collection of the label is inspired by influential women and tries to find that balanced life we all are looking for.