Born in Swiss Alps in 2010, this brand's mission was to reshape the status quo of the pro running shoes scene. Searching for the ultimate pro running sensation, a trio of friends, including an Ironman champion Olivier Bernhard, Caspar Coppetti and David Allemann set out on a journey of developing pro running shoes with the use of the latest cutting-edge technologies. Entirely engineered in Switzerland, sneakers for both men and women boast inimitable design and properties destined for breaking records.