Athletics FTWR branded and exclusive Collections for Men.

ATHLETICS FTWR is a London-based brand established in 2018 by a team of Chris Kyvetos, founder of Sneakerboy, Neil Beeson, former Puma General Manager; and Areté founder and ex-Nike designer, Myles O’Meally. Designed for somebody who isn't driven by marketing, the brand’s products combine nostalgia with innovation to deliver function-first products that fit perfectly in any urban setting. Drawing on sneakers from the past decades, products from ATHLETICS FTWR for men are crafted using the latest and most advanced manufacturing techniques without seams on the upper. Simple yet timeless, iconic models such as The Athletics One and the One 2 utilize classic design elements in balanced silhouettes with minimalist, modern, and traditional features.