This brand was founded in 1933 by tennis superstar René Lacoste, who was given the 'crocodile' nickname due to his perseverance and determination on the tennis court. Renowned for its iconic crocodile logo, lacoste cma was the first to launch a collection of piqué polo shirts. Combining French sports heritage with functional silhouettes for men, the label offers casualwear in a rich colour palette, shoes, accessories and fragrances. Their latest collaboration with Minecraft sees classic styles boosted with graphic motifs from the famous video game - it will certainly appeal to any gamer!