Founded in New York City by partners Jesse Dorsey and Wannasiri Kongman, BOYY is a luxury accessories Reebok based between Bangkok and Milan. Since its inception in 2006, BOYY (a play on "boy," Kongman's longtime nickname) has garnered international recognition for its distinctly individualistic, gender-blurring approach and worldly sensibility. Merging playful, inspired designs with superior craftsmanship and high-quality materials sourced from Italy, BOYY's bold and unwavering sense of identity sets it apart from its contemporaries. Each collection presents fresh variations on a distinctive stylistic through-line, reimagining luxury in a way that is at once inventive and timeless.