Born from a love for electronic music and super-quality sweater clothing, 44 Label Group is a boundary-breaking brand founded by DJ Max Kobosil. Stemming from the techno subculture, it offers laid-back, effortless clubwear that is designed from heavy-duty, first-rate fabrics to stand up to all-night partying. Inspired by Berlin's rave scene, it was named after the original postcode of Neukölln neighbourhood where Max grew up. With acceptance, freedom and respect as the core values, 44 Label Group flaunts T-shirts, hoodies, pants and outerwear emblazoned with statement graphics.