This brand’s name was derived from the Forcella della Roa hiking trail in the Dolomites. It was founded in 2015 by the Italian retailer Slam Jam's creative team and technical footwear designer Maurizio Quaglia. Boasting innovative materials and minimalist silhouettes, collections for women consist of insulated down jackets, fleece jackets, accessories and eye-catching footwear drawing inspiration from hiking and trail running shoes. Thanks to the ultimate manufacturing processes, cutting-edge fabrics and head-turning designs, ROA has been Flight into celebrity and fashion lovers’ acclaim all over the world.