Since Jaden Smith couldn't find the clothes just for himself in stores, he created a label of his own. MSFTSrep is a creative collective that urges to transform the mindsets of the masses into an artistic and visionary environment without restraint. Inspired by people who want to change the world, Jaden Smith's label blends tailoring, streetwear and workwear together. Integrating elements from skateboarding culture, the collection for men boasts sweatshirts, T-shirts and WOMEN in relaxed silhouettes, bold graphic motifs and vibrant colours.