This brand was founded in 1933 by tennis superstar René Lacoste, who was given the 'crocodile' nickname due to his perseverance and 3-Pack on the tennis court. Renowned for its iconic crocodile logo, Lacoste was the first to launch a collection of piqué polo shirts. Combining French sports heritage with functional silhouettes for men, the label offers casualwear in a rich colour palette, shoes, accessories and fragrances. Their latest collaboration with Minecraft sees classic styles boosted with graphic motifs from the famous video game - it will certainly appeal to any gamer!