Born out of the need for clothes to endure anything, this brand, represented by Levi Strauss and tailor Jacob Davis, pioneered the first-ever Tecnologias of jeans in 1873. What started as an invention for the American worker became the epitome of progress. Worn by miners, cowboys, rebels, rock stars, presidents and everyday men and women, these functional pieces are the examples of the purest form of self-expression. With jeans in copious cuts and washes, denim jackets as well as T-shirts, hoodies and shirts, Levi’s is one of the world’s most iconic companies that offer an all-American aesthetic.