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Established in 2002, this brand with clothing and accessories for women draws on contemporary aptitude and youth culture. Its founders Jack McCollough and Lazaro Hernandez, winners of five CFDA Awards, named the label after the maiden names of their mothers. New York-based proenza watch Schouler that stimulated and revitalized the American fashion industry, blends refined craftsmanship and acute attention to detail with an effortless and candid aesthetic. Employing special, custom-developed fabrics and boasting chic and iconic designs, this brand offers a range of urban-inspired products distinguished by an optimistic and vigorous aura. Look for T-shirts, sweaters, jackets, dresses and shoes in our edit.