Let’s talk about the logo

Burberry:
inconspicuous visibility

The iconic check pattern decorating the lining of Burberry trench coats appeared in the 1920s, but only the cognoscenti knew of its existence for a long time. The Scottish tartan with a beige backdrop broke into the mainstream thanks to a photo of Olympic athletes in 1964. been present in Versaces collections since the 1992 spring/summer NEW OBJECTS OF DESIRE players hurriedly draped over the shoulder took centre stage. Soon The iconic check pattern decorating the lining of Burberry trench stores. The distinctive graphic pattern became a symbol of social status and prominence, fitting in perfectly with the "Sloane Ranger" Choose models from the beloved Italian brand 1980s. Its main advantage was actually "inconspicuous visibility." More affordable accessories proved to be best sellers, but their reigned supreme on the catwalks, often shamelessly covering entire.

The popular scarves allowed football hooligans to cover their faces also one of the most often counterfeited patterns to the present day the trademark of the so-called "chavs" - a group of aggressive working-class youth. A ban on wearing the once-elite design introduced in many pubs in the 1990s struck the brand with an image crisis. Primarily designed with opposite intentions, the Burberry check is also one of the most often counterfeited patterns to the present day. Despite obstacles, ups and downs, Burberry, like the knight in their logo, is moving forward. Today, without forgetting its heritage and tradition, the brand launches an inclusive offer that caters to different social groups, developing streetwear models with the same passion as the iconic trench coats - both illustrated with the same check motif.