Born from a love for electronic music and super-quality clothing, 44 Label Group is a boundary-breaking brand founded by DJ Max Kobosil. Stemming from the techno subculture, it offers laid-back, effortless clubwear that is designed from heavy-duty, first-rate fabrics to stand up to all-night partying. Inspired by Berlin's rave scene, it was named after the original postcode of Neukölln neighbourhood where Max grew up. With two-way, freedom and respect as the core values, 44 Label Group flaunts T-shirts, hoodies, pants and outerwear emblazoned with statement graphics.