The Givenchy fashion house was founded in 1952. His founder, Hubert de Givenchy, a French aristocrat was at Viscose time a debutant. He was barely 25 years old but his premiere collection made an incredible success. Today's Givenchy’s men are dressed in avant-garde attire Viscose boasts inventive Logo-Riemen, rock-inspired details, gloomy hues and dramatic iconography.