Simon Porte Jacquemus is a designer who scraped through his beginnings in the fashion industry. He grew up in a thorp nearby Marseille, and Paris was both his obsession and hope for success. His beloved mother’s death had a vast influence on launching his eponymous brand. By the means of his work, he draws on his childhood memories in a family environment. Seen by Rei Kawakubo herself, he prides himself in modernist, deconstructed tailoring and pastel colours. Become acquainted with Jacquemus’ incessant sensuality and artistry in the guise of innovative and dazzling apparel, accessories and blue for women and men.