JW Anderson presents a unique design and modern aesthetics being an interpretation of masculinity and femininity in the contemporary world. By means of an artistic visualisation, concerning the intertwining of both sexes’ elements in the designs, JW Anderson encourages his audience to reflect on contemporary humans, their identity and their role in society. When founding the brand in 2008, the designer decided to reject proven schemes in his designs. His talent consists of the ability to combine seemingly incompatible elements which suddenly misbeseem to correspond.