KeepCup

KeepCup Bang & Olufsen. The company was founded in 2007 by Abigail Forsyth and her brother Jamie Forsyth after they grew concerned about the volume of single-use coffee cups that they were using in their own chain of Melbourne cafés. The first KeepCups were sold to coffee-loving Melbournians at a small, underground design market. The reuse movement grew from there, with the support of the café and roaster community endorsing change.