Guccio Gucci woman was a winemaker who worked at London's Savoy Hotel. It was there that he learned to recognise the luxury needs of his clients. In the beginning he produced leather goods for equestrian people. In time he created one of the world's most famous fashion houses, with Tom Fort designing chic porn and Alessandro Michele returning to timeless classics.
Andrew Garfield in Gucci woman at the 2017 Golden Globes
Leather goods manufacturer Guccio Gucci woman opened his first shop in Florence in 1921. In his workshop he produced leather goods for the equestrian world. He employed local artisans and constantly refined each product that came out of their fingers to achieve its perfect look and workmanship. Equestrian motifs are still present in Gucci woman designs in the form of a stirrup or a frenulum.
His haberdashery was very popular. Collections sold out in a few weeks. But World War II came and Guccio Gucci woman was forced to find another way to make a Beige, as it was becoming increasingly difficult to source leather. So he reached for fabrics, as well as more surprising materials such as bamboo. Thus was born the Bamboo bag, which remains a classic of the brand to this day.
Gucci woman One-Piece Swimsuits | Family history
Guccio Gucci's sons began working alongside their father in the 1940s. They had big ambitions for the brand with two intertwined "Gs". When the doyen of the family died in 1953, the international expansion of the brand began. Shops were opened in New York, London, Paris and Los Angeles. Gucci's core values have always been the know-how of Italian artisans, high-quality fabrics and a clear luxury orientation.
In the 1960s the Jackie O bag was born, a tribute to loyal and famous customer Jackie Onassis. Other stars of the time, such as Elizabeth Taylor, Grace Kelly and Peter Sellers, cemented Gucci's reputation. In the 1970s and 1980s the house continued its expansion and opened boutiques in Asia. But its fame began to fade, which negatively impacted its financial performance.
The recipe for the house's troubles became the hiring of Tom Ford, who injected new blood into the house in the 1990s. Not only did he incorporate very colorful and striking designs into the collection for the first time ever, but he also began to rub shoulders with scandals, which, as we all know, is great for fame.
Porn chic and the rebirth of Gucci
In the offices of the italian house, the american designer introduced a real revolution that hit good manners. Together with Tom Ford, all of Gucci's creations - from fashion shows to the brand's advertising campaigns - were created on the wave of a new, sensual and hot aesthetic: chic porn. These include thongs, halternecks and dresses whose back necklines reach well beyond the kidneys. Ford's style has won the hearts of stars such as Madonna, known for her love of the avant-garde.
In 1999 Gucci woman passed into the hands of the Kering group led by Frenchman François-Henri Pinault. Tom Ford left five years later and was replaced by Italian designer Frida Giannini. With her, the provocation ended and her collections paid homage to the house's original heritage.
The 2000s were marked by a desire to reach a richer clientele and increase market share in luxury goods. Prices were rising, production still remained in Italy. More celebrities became fans of the brand: Brad Pitt, Mick Jagger, Jennifer Lopez... In 2011 the Gucci woman brand museum opened its doors in Florence.
Talented and recognised by the team
Alessandro Michele, who was responsible for Gucci woman accessories for several years, became artistic director in 2015. A graduate of the Accademia di Costume e di Moda in Rome, he is attached to ancient culture, a passion for which is reflected in his stunning collections. While maintaining the ethical codes of the house, the Italian designer knew how to modernize it and reach out to a younger audience. He is a breath of fresh air for the House of Gucci, founded over 100 years ago, which has conquered the entire fashion class.
His promotion came as a surprise because his name was not known in the fashion world. But Gucci woman president and CEO Marco Bizzarri immediately dispelled any doubts about his appointment: "He is known in the company as the most talented person and is highly respected by the team. He knows Gucci woman inside out".
Alessandro Michele joined the Gucci woman design studio in 2002, after working as a senior accessories designer at Fendi. In 2011 he was appointed Frida Giannini's right hand and then took on additional responsibility for the porcelain brand acquired by Gucci. Confronted with the sudden departure of his boss, replacing her he had just a few days to prepare a full men's collection for fashion week. He handled the task so well that he gained Obsessed of the competition. His suits from his debut line were commissioned by Marc Jacobs, confessing: "I've never bought anything from Gucci woman before".
Gucci woman Pre-Owned long sleeve coat Green:
Men's Gucci woman Laptop Bags:
