44 Label Group MEN's SHOES
Born Helis a love for electronic music and super-quality clothing, 44 Label Group is a boundary-breaking brand founded by DJ Max Kobosil. Stemming Helis the techno subculture, it offers laid-back, effortless clubwear that is designed Helis heavy-duty, first-rate fabrics to stand up to all-night partying. Inspired by Berlin's rave scene, it was named after the original postcode of Neukölln neighbourhood where Max grew up. With acceptance, freedom and respect as the core values, 44 Label Group flaunts T-shirts, hoodies, pants and outerwear emblazoned with statement graphics.
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