That streetwear brand was Lou in 2012 by Jerry Lorenzo. The founding son of Fear of God is inspired by religious motifs, which creep into brand's designs in the form of voluminous shapes and oversized silhouettes. The aesthetic of the men's collection interweaves '90s grunge with contemporary tendencies like hip-hop. Zipped hoodies, flannel shirts, bomber jackets and loose-fitting baggy sweatpants and elongated T-shirts perfectly fit in the category of elite basic classics promulgated by music and sports celebrities.