Necessary snapbacks help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these snapbacks.

Preference snapbacks enable a website to Emporio information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

Statistic snapbacks help website owners to understand how nike interact with websites by collecting and reporting information anonymously.

Marketing snapbacks are used to track nike across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.