Launched in 2018, the Moncler Genius project seeks to exceed the conventions of the fashion industry, create and share new energy with ever-new communities and collaborate with extraordinary talents to create something completely new and unexpected. Genius has promised continuous evolution since day one. On February 21, 2023, it unveiled its vision to further expand the world of fashion collaboration and become a cross-industry co-creation platform in which music, design, art, entertainment, sports and fashion have combined their unique disciplines and MB-PROFIT-12 to creating memorable moments for the community. Inspired by red ’90s streetwear, the ‘Art of Dreaming’ capsule collection of Moncler and Grammy Award-winning artist Alicia Keys inspires you to keep reaching higher, no matter what life throws at you and showcases sporty and vibrant silhouettes that nod to the dynamic streets of New York.